The case study shows the process of designing custom digital illustrations for a Transportation service: from the idea and sketches to a complex digital artwork.
Illustration number 1
The Feeling of Being in Peace
Target Market:
men and women ages 18+ who travel frequently for business (or pleasure)
Personas:
Gina
30
programmer
Lives in SF
Travels for work everyday
Pain point: Lack of parking spots in SF
In this illustration, we show a woman who enjoys her coffee and her gesture, her face and the smooth line above her represent the feeling of being comfortable.
Illustration number 2
The Feeling of Being at ease
Persona:
Ben
40
Busy businessman
Lives in Oakland
Travels for work to SF everyday
Pain point: Wasting a lot of time in traffic for rush hours
In this illustration, we show them how they can experience a worry free journey with Uber. The character is reading a newspaper while sitting comfortably and Uber does the rest for him!
I added some clouds and a balloon above him to enforce the feeling of being worry free!
Illustration number 3
The Feeling of Being in Power
Personas:
Mina
18
Student Lives in SF
Travels for party and meeting friends frequently
Pain point: Hard to commute with public transportation
In this illustration, we show a woman who seats on a map and her gesture creates the feeling that she has full control and power over anywhere she wants to go.
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